Jonathan Jenkins
jonathan@loftyrankings.com
214.836.9115
Over the past 16 years, I've lived and breathed digital marketing. My agency and in-house experience have encompassed nearly everything Digital Marketing has to offer. I've also experienced all kinds of team environments, from working with established teams to building a team from scratch.
Digital Marketing & Strategy, personally implemented or managed:
- Organic and Paid Search (SEO & PPC),
- High-level Content Strategy
- Organic and Paid Social Media,
- Email Marketing,
- Split/A-B/Multivariate Testing,
- Special projects - Redesigns, Microsites, Webinars, Client Portals,
Leadership & Teamwork:
- Touchpoint for Interdepartmental Communication,
- Set and Protected Quarterly/Yearly Departmental Goals,
- Oversaw Team Efforts and Implementation,
- Department Forecasting and Budgeting,
For the majority of my career, I've worked remotely and would prefer to continue to do so. I'm a U.S. Green Card holder, and primarily work in the United States, but split my time between the U.S. and Cape Town, South Africa, where my family lives.
Emloyment History / Resume
Jul 2022 - Present
Digital Marketing Director
Solomon Admissions Consulting
Oversaw all digital marketing initiatives, along with select traditional marketing channels, reporting directly to the Co-Founders.
Strategized and balanced proactive innovation with adaptive responses to industry shifts and competitor strategies.
Selected key external partners for both long-term collaborations and short-term projects.
Led an internal team on several large-scale projects, contributing to significant growth in traffic, leads, and revenue over a nearly 2-year period.
Feb 2021 - Aug 2022 (1yr 6mo)
Head of SEO (International)
cerascreen
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US SEO Manager
cerascreen
Led an international SEO and Content Placement team supporting a leading at-home health diagnostics company's multilanguage and international e-commerce platforms, optimizing their online presence and performance.
Set and managed channel budget, interfaced with all other marketing channels - Amazon, PPC, Social, and CRO, for a cohesive strategy.
Drove organic traffic growth and revenue generation from SEO for an established European MedTech industry leader in a new market (US).
Collaborated with international marketing, product, and logistics teams to position cerascreen as a global frontrunner in predictive health.
February 2018 - Present (6yrs+)
Founder & Lead SEO Consultant
Lofty Rankings
Led comprehensive digital marketing campaigns for a diverse client portfolio, encompassing strategy development, client meetings (both in-person and virtual), and reporting.
Collaborated with third-party developers, content creators, and other professionals to create and implement effective campaigns across organic search, paid ads, social media, CRO, and email marketing with tangible results.
Managed administrative functions, including invoicing and sales, enhancing operational efficiency.
Apr 2013 - Apr 2018 (5yrs)
SEO Manager
Thrive Internet Marketing
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SEO Strategist
Thrive Internet Marketing
Managed a team of up to 6 SEO specialists, providing strategic direction and support for client projects, fostering a positive team environment for optimal success.
Contributed to hiring and onboarding processes, enhancing team capabilities and performance.
Devised and executed comprehensive digital marketing strategies for 15+ clients at a time, focusing on organic SEO and also supporting PPC, social media campaigns, and email marketing.
Emerged as the primary account manager for complex accounts, including e-commerce and high-maintenance clients.
Jun 2008 – Apr 2013 (4yrs 10mo)
Project Manager & SEO
MLB Web Design
Served as the primary liaison for web design and online marketing projects, ensuring timely project completions and effective SEO implementations, alongside managing basic digital marketing efforts.
Skills & Proficiencies
As an SEO and digital marketing professional with 16+ years of experience, I'm an expert at SEO and Online Marketing, and very proficient at PPC, CRO, Social Media Marketing, and much more.
Below you'll find some of my core proficiencies.
- Establishing Cohesive Digital Marketing Strategies in a Variety of Industries
- MedTech, Education, Travel, Finance,
- Comprehensive Digital Marketing Experience
- Paid & Organic Search & Social Media Marketing, Content Marketing, Technical SEO, Email Marketing, e-commerce, International SEO
- Experience in a host of Web Platforms & Programming Languages
- WordPress, Joomla, Drupal,
- Shopify, BigCommerce, WooCommerce,
- Custom solutions, CSS, HTML,
- Actionable Marketing Analytics
- Integrating and configuring closed loop systems: Analytics, Search Console, Google Tag Manager, CallRail, HubSpot (CMS integration)
- Management & Leadership
- Setting and maintaining department budget and goals. Performing Cross-functional roles, overseeing department activities,
- Entrepreneurial & Self-Motivated
- Working remotely for over a decade, proactively identifying and pursuing the most impactful activities.
- Expertise with a Variety of Marketing Software
- SEMRush, Excel/Sheets, AHrefs, SimilarWeb, Moz, PageOptimizerPro, CallRail, to name a few,
- User Experience (UX), Customer Experience (CX), and Customer Relationship Management (CRM)
- Split/A-B/Multivariate Testing, Implementing UX and Conversion Rate Optimization Best Practices
- Adaptability to Emerging Technologies and Trends
- Adapting to new tools, competitor strategies, algorithm updates, etc.